/* ============================================
   MAPLE STUDIO - Premium landing
   ============================================ */

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
    --bg:           #FAF8F5;
    --bg-warm:      #F4EFE7;
    --bg-deep:      #EFE8DC;
    --surface:      #FFFFFF;
    --surface-soft: #FCFAF7;
    --ink:          #161312;
    --ink-2:        #2C2623;
    --body:         #5A524C;
    --muted:        #8A8078;
    --light:        #B5ABA1;
    --line:         rgba(22, 19, 18, .08);
    --line-strong:  rgba(22, 19, 18, .14);
    --accent:       #C53030;
    --accent-dark:  #9B2424;
    --accent-soft:  rgba(197, 48, 48, .08);
    --warm:         #D97706;
    --warm-soft:    rgba(217, 119, 6, .10);
    --green:        #16A34A;

    --serif: 'DM Serif Display', 'Playfair Display', Georgia, serif;
    --sans:  'DM Sans', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
    --mono:  'JetBrains Mono', ui-monospace, monospace;

    --ease: cubic-bezier(.22, 1, .36, 1);
    --ease-out: cubic-bezier(.16, 1, .3, 1);

    --radius-xs: 8px;
    --radius-sm: 12px;
    --radius:    18px;
    --radius-lg: 24px;
    --radius-xl: 32px;

    --shadow-1: 0 1px 2px rgba(22, 19, 18, .04), 0 0 0 1px rgba(22, 19, 18, .03);
    --shadow-2: 0 4px 20px rgba(22, 19, 18, .05), 0 0 0 1px rgba(22, 19, 18, .04);
    --shadow-3: 0 12px 40px rgba(22, 19, 18, .08), 0 1px 2px rgba(22, 19, 18, .03);
}

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: 88px; }
section[id], header[id] { scroll-margin-top: 88px; }
body {
    background: var(--bg);
    color: var(--ink);
    font-family: var(--sans);
    font-size: 17px;
    line-height: 1.62;
    font-feature-settings: 'ss01', 'cv11', 'kern', 'liga';
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
    counter-reset: section;
}

::selection { background: rgba(197, 48, 48, .18); color: var(--ink); }

/* Focus accessibility (visible only via keyboard) */
:focus-visible {
    outline: 2px solid var(--accent);
    outline-offset: 3px;
    border-radius: 4px;
}
button:focus-visible, a:focus-visible, summary:focus-visible {
    outline-offset: 4px;
}
.btn-pill:focus-visible {
    outline-offset: 3px;
    border-radius: 100px;
}
input:focus-visible, select:focus-visible, textarea:focus-visible {
    outline: none;
}

a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; color: inherit; }
img, svg { display: block; max-width: 100%; }
ul { list-style: none; }
input, textarea, select, button { font-family: inherit; font-size: inherit; color: inherit; }

/* AMBIENT GLOW */
.ambient-glow {
    position: fixed;
    inset: 0;
    pointer-events: none;
    z-index: 0;
    overflow: hidden;
}
.ambient-glow::before,
.ambient-glow::after {
    content: '';
    position: absolute;
    border-radius: 50%;
    filter: blur(100px);
    opacity: .6;
    animation: drift 32s var(--ease-out) infinite alternate;
}
.ambient-glow::before {
    width: 560px; height: 560px;
    top: -180px; left: -120px;
    background: radial-gradient(circle, rgba(217, 119, 6, .24), transparent 70%);
}
.ambient-glow::after {
    width: 620px; height: 620px;
    top: 6%; right: -200px;
    background: radial-gradient(circle, rgba(197, 48, 48, .20), transparent 70%);
    animation-delay: -16s;
}
@keyframes drift {
    0%   { transform: translate(0, 0) scale(1); }
    50%  { transform: translate(30px, -20px) scale(1.05); }
    100% { transform: translate(50px, 40px) scale(.95); }
}

/* GRAIN OVERLAY — very subtle paper texture */
body::after {
    content: '';
    position: fixed;
    inset: 0;
    pointer-events: none;
    z-index: 99;
    opacity: .11;
    mix-blend-mode: multiply;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.13 0 0 0 0 0.11 0 0 0 0 0.1 0 0 0 .55 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    background-size: 200px 200px;
}


/* LAYOUT */
.container {
    width: 100%;
    max-width: 1160px;
    margin: 0 auto;
    padding: 0 32px;
    position: relative;
    z-index: 1;
}
.container-narrow { max-width: 820px; }

.section {
    padding: 140px 0;
    position: relative;
    counter-increment: section;
}
.section + .section { padding-top: 0; }

.section-head {
    max-width: 780px;
    margin-bottom: 80px;
    position: relative;
}
.eyebrow {
    display: inline-flex;
    align-items: baseline;
    gap: 14px;
    font-family: var(--mono);
    font-size: .74rem;
    font-weight: 500;
    color: var(--accent);
    text-transform: uppercase;
    letter-spacing: .22em;
    margin-bottom: 28px;
}
/* Editorial section number — auto-counted */
.eyebrow::before {
    content: counter(section, decimal-leading-zero);
    font-family: var(--serif);
    font-style: italic;
    font-weight: 400;
    font-size: 1.4rem;
    color: var(--ink);
    letter-spacing: -.02em;
    opacity: .9;
    line-height: 1;
    position: relative;
    top: 2px;
}
.eyebrow::after {
    content: '';
    display: inline-block;
    width: 22px;
    height: 1px;
    background: var(--accent);
    margin-left: 2px;
    align-self: center;
    position: relative;
    top: -2px;
}

.section-title {
    font-family: var(--serif);
    font-size: clamp(2rem, 3.8vw, 3.25rem);
    font-weight: 400;
    line-height: 1.08;
    letter-spacing: -.03em;
    color: var(--ink);
    margin-bottom: 24px;
    text-wrap: balance;
    font-feature-settings: 'ss01', 'liga', 'kern';
}
.section-title .serif-italic {
    font-style: italic;
    color: var(--accent);
}
.section-lead {
    font-size: 1.08rem;
    color: var(--body);
    line-height: 1.65;
    max-width: 600px;
    font-weight: 400;
    text-wrap: pretty;
}

.serif-italic {
    font-family: var(--serif);
    font-style: italic;
    font-weight: 400;
    color: var(--accent);
}

/* NAV */
.nav {
    position: sticky;
    top: 0;
    z-index: 100;
    background: rgba(250, 248, 245, .72);
    backdrop-filter: saturate(180%) blur(24px);
    -webkit-backdrop-filter: saturate(180%) blur(24px);
    border-bottom: 1px solid transparent;
    transition: border-color .3s var(--ease), background .3s var(--ease);
}
/* Subtle scroll progress bar at very top */
.nav::before {
    content: '';
    position: absolute;
    left: 0; top: 0;
    height: 2px;
    width: var(--scroll-progress, 0%);
    background: linear-gradient(90deg, var(--accent), var(--warm));
    transition: width .1s linear;
    opacity: 0;
}
.nav.scrolled::before { opacity: 1; }
.nav.scrolled {
    border-bottom-color: var(--line);
    background: rgba(250, 248, 245, .88);
}
.nav-inner {
    max-width: 1280px;
    margin: 0 auto;
    padding: 22px 40px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
}

.logo {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: var(--serif);
    font-size: 1.15rem;
    color: var(--ink);
    letter-spacing: -.02em;
}
.logo-img {
    height: 50px;
    width: auto;
    display: block;
}

.nav-links {
    display: flex;
    gap: 40px;
}
.nav-links a {
    font-size: .87rem;
    font-weight: 500;
    color: var(--body);
    transition: color .2s var(--ease);
    position: relative;
    letter-spacing: -.005em;
}
.nav-links a:hover,
.nav-links a.active { color: var(--ink); }
.nav-links a::after {
    content: '';
    position: absolute;
    left: 0; right: 0;
    bottom: -6px;
    height: 1px;
    background: var(--accent);
    transform: scaleX(0);
    transform-origin: center;
    transition: transform .3s var(--ease);
}
.nav-links a:hover::after,
.nav-links a.active::after { transform: scaleX(1); }

.nav-actions {
    display: flex;
    align-items: center;
    gap: 14px;
}

.lang-switch {
    display: inline-flex;
    padding: 3px;
    border-radius: 100px;
    background: var(--bg-warm);
    border: 1px solid var(--line);
    gap: 2px;
}
.lang-btn {
    padding: 5px 11px;
    border-radius: 100px;
    font-size: .72rem;
    font-weight: 600;
    color: var(--muted);
    letter-spacing: .04em;
    transition: all .2s var(--ease);
}
.lang-btn.active {
    background: var(--surface);
    color: var(--ink);
    box-shadow: 0 1px 3px rgba(22, 19, 18, .08);
}

/* BUTTONS */
.btn-pill {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 11px 22px;
    border-radius: 100px;
    font-size: .88rem;
    font-weight: 600;
    letter-spacing: -.005em;
    transition: background .35s var(--ease), border-color .35s var(--ease), color .35s var(--ease), box-shadow .35s var(--ease), transform .3s cubic-bezier(.22, 1, .36, 1);
    white-space: nowrap;
    border: 1px solid var(--ink);
    background: var(--ink);
    color: var(--bg);
    cursor: pointer;
    position: relative;
    will-change: transform;
}
.btn-pill:hover {
    background: var(--accent);
    border-color: var(--accent);
    transform: translateY(-1px);
    box-shadow: 0 10px 28px rgba(197, 48, 48, .20);
}
.btn-pill.btn-outline {
    background: transparent;
    color: var(--ink);
    border-color: var(--line-strong);
}
.btn-pill.btn-outline:hover {
    background: var(--ink);
    color: var(--bg);
    border-color: var(--ink);
    box-shadow: 0 10px 28px rgba(22, 19, 18, .15);
}
.btn-pill.btn-full { width: 100%; }
.btn-pill.btn-lg { padding: 15px 28px; font-size: .95rem; }

.btn-ghost {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 12px 4px;
    font-size: .92rem;
    font-weight: 500;
    color: var(--body);
    position: relative;
    transition: color .2s var(--ease);
}
.btn-ghost::after {
    content: '->';
    display: inline-block;
    margin-left: 2px;
    transition: transform .3s var(--ease);
    font-family: var(--sans);
}
.btn-ghost:hover { color: var(--accent); }
.btn-ghost:hover::after { transform: translateX(4px); }

/* HERO */
.hero {
    padding: 72px 32px 110px;
    position: relative;
}
.hero-inner {
    max-width: 1060px;
    margin: 0 auto;
    text-align: center;
    position: relative;
    z-index: 2;
}

.hero-flag {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 8px 18px 8px 14px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-size: .78rem;
    color: var(--body);
    font-weight: 500;
    box-shadow: var(--shadow-1);
    margin-bottom: 40px;
    animation: fadeUp .8s var(--ease) .1s both;
    max-width: calc(100% - 32px);
    line-height: 1.35;
    text-align: left;
    white-space: nowrap;
}

/* Tablet — allow wrap, keep pill shape */
@media (max-width: 900px) {
    .hero-flag { white-space: normal; text-wrap: balance; }
}

/* Mobile — drop the heavy pill entirely. Clean minimal label, centered, breathable. */
@media (max-width: 700px) {
    .hero-flag {
        display: flex;
        align-items: center;
        justify-content: center;
        gap: 8px;
        background: transparent;
        border: none;
        box-shadow: none;
        padding: 0;
        margin-bottom: 32px;
        font-size: .72rem;
        line-height: 1.5;
        letter-spacing: .005em;
        color: var(--muted);
        max-width: 100%;
        text-align: center;
        text-wrap: balance;
    }
    .flag-dot {
        flex-shrink: 0;
        width: 6px;
        height: 6px;
        box-shadow: 0 0 0 3px rgba(197, 48, 48, .15);
        align-self: center;
        margin-top: 1px;
    }
}

@media (max-width: 380px) {
    .hero-flag {
        font-size: .68rem;
        gap: 7px;
    }
}
.flag-dot {
    width: 7px; height: 7px;
    border-radius: 50%;
    background: var(--accent);
    box-shadow: 0 0 0 4px rgba(197, 48, 48, .18);
    animation: pulse 2.4s ease-in-out infinite;
}
@keyframes pulse {
    0%, 100% { box-shadow: 0 0 0 4px rgba(197, 48, 48, .18); }
    50%      { box-shadow: 0 0 0 7px rgba(197, 48, 48, .08); }
}

.hero-headline {
    font-family: var(--serif);
    font-size: clamp(2.8rem, 7.8vw, 6.2rem);
    font-weight: 400;
    line-height: 1.02;
    letter-spacing: -.04em;
    color: var(--ink);
    max-width: 1020px;
    margin: 0 auto 28px;
    animation: fadeUp 1s var(--ease) .2s both;
    text-wrap: balance;
    font-feature-settings: 'ss01', 'liga', 'kern';
    overflow: visible;
}
.hero-headline span:nth-child(1),
.hero-headline span:nth-child(2) {
    display: block;
}
.hero-headline .serif-italic {
    font-style: italic;
    background: linear-gradient(135deg, var(--accent) 0%, var(--warm) 100%);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    /* Give descenders (g, p, y) breathing room — prevents clipping under next line */
    padding-bottom: .14em;
    line-height: 1.1;
    display: block;
    letter-spacing: -.045em;
}
/* Line 3 as a qualifier — smaller, sans-serif, muted */
.hero-headline span:nth-child(3) {
    display: block;
    font-family: var(--sans);
    font-style: normal;
    font-size: clamp(1rem, 1.5vw, 1.22rem);
    font-weight: 400;
    color: var(--muted);
    letter-spacing: -.005em;
    line-height: 1.5;
    margin-top: 14px;
    padding-top: 24px;
    position: relative;
    max-width: 500px;
    margin-left: auto;
    margin-right: auto;
    text-wrap: balance;
}
.hero-headline span:nth-child(3)::before {
    content: '';
    position: absolute;
    top: 0; left: 50%;
    transform: translateX(-50%);
    width: 36px; height: 1px;
    background: var(--line-strong);
}

.hero-sub {
    font-size: clamp(1rem, 1.35vw, 1.15rem);
    color: var(--body);
    line-height: 1.6;
    max-width: 640px;
    margin: 0 auto 38px;
    font-weight: 400;
    animation: fadeUp .9s var(--ease) .4s both;
    text-wrap: pretty;
}

.hero-cta-row {
    display: inline-flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: center;
    gap: 20px;
    margin-bottom: 80px;
    animation: fadeUp .9s var(--ease) .45s both;
}

.hero-proof {
    margin-bottom: 72px;
    animation: fadeUp 1s var(--ease) .6s both;
}
.hero-proof-label {
    font-family: var(--mono);
    font-size: .7rem;
    color: var(--muted);
    text-transform: uppercase;
    letter-spacing: .2em;
    margin-bottom: 16px;
}
.hero-proof-row {
    display: inline-flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: center;
    gap: 14px;
    font-size: .9rem;
    color: var(--ink-2);
    font-weight: 500;
}
.hero-proof-row .dot {
    width: 3px; height: 3px;
    background: var(--light);
    border-radius: 50%;
}

.hero-meta {
    display: inline-flex;
    align-items: center;
    gap: 0;
    padding: 26px 14px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-2);
    max-width: 880px;
    width: 100%;
    animation: fadeUp 1s var(--ease) .75s both;
}
.meta-item {
    flex: 1;
    text-align: center;
    padding: 0 24px;
}
.meta-value {
    font-family: var(--serif);
    font-size: clamp(1.6rem, 2.8vw, 2.15rem);
    font-weight: 400;
    color: var(--ink);
    letter-spacing: -.028em;
    line-height: 1.05;
    margin-bottom: 8px;
}
.meta-value i {
    font-family: var(--sans);
    font-style: normal;
    font-size: .6em;
    font-weight: 500;
    color: var(--muted);
    margin-left: 4px;
    letter-spacing: 0;
}
.meta-label {
    font-family: var(--mono);
    font-size: .68rem;
    color: var(--muted);
    font-weight: 500;
    text-transform: uppercase;
    letter-spacing: .14em;
}
.meta-divider {
    width: 1px;
    height: 40px;
    background: var(--line);
}

@keyframes fadeUp {
    from { opacity: 0; transform: translateY(28px); }
    to   { opacity: 1; transform: none; }
}

/* Ornamental decorative marker — subtle asterisk between sections */
.section + .section::before {
    content: '\2217';
    position: absolute;
    top: -10px;
    left: 50%;
    transform: translateX(-50%);
    color: var(--accent);
    font-family: var(--serif);
    font-size: 1.6rem;
    opacity: .22;
    pointer-events: none;
    line-height: 1;
}
.section-pricing + .section-faq::before,
.section-work + .section-audience::before,
.section-compare + .section-process::before,
.section-services + .section-work::before { opacity: .18; }

/* SERVICES */
.section-services { padding-top: 60px; }

.services-stack {
    display: flex;
    flex-direction: column;
    gap: 24px;
}

.svc-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius-xl);
    padding: 56px 60px;
    position: relative;
    transition: border-color .5s var(--ease), box-shadow .5s var(--ease);
    box-shadow: var(--shadow-1);
}
.svc-card:hover {
    box-shadow: var(--shadow-3);
    border-color: var(--line-strong);
}

.svc-card-top {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 18px;
    margin-bottom: 32px;
    padding-bottom: 26px;
    border-bottom: 1px solid var(--line);
}
.svc-index {
    font-family: var(--serif);
    font-style: italic;
    font-size: 2.2rem;
    line-height: 1;
    color: var(--accent);
    letter-spacing: -.03em;
    font-weight: 400;
}
.svc-card-alt .svc-index { color: var(--warm); }
.svc-tag {
    font-family: var(--mono);
    font-size: .7rem;
    text-transform: uppercase;
    letter-spacing: .18em;
    color: var(--muted);
    padding: 7px 12px;
    border: 1px solid var(--line);
    border-radius: 100px;
    background: var(--bg);
    align-self: center;
}

.svc-title {
    font-family: var(--serif);
    font-size: clamp(1.7rem, 2.8vw, 2.3rem);
    font-weight: 400;
    line-height: 1.14;
    letter-spacing: -.022em;
    color: var(--ink);
    max-width: 760px;
    margin-bottom: 22px;
    text-wrap: balance;
}

.svc-desc {
    font-size: 1.08rem;
    color: var(--body);
    line-height: 1.66;
    max-width: 760px;
    margin-bottom: 36px;
}

.svc-examples-label {
    font-family: var(--mono);
    font-size: .7rem;
    color: var(--muted);
    text-transform: uppercase;
    letter-spacing: .2em;
    margin-bottom: 14px;
}
.svc-chips {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}
.svc-chips span {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 7px 14px;
    background: var(--bg);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-size: .84rem;
    color: var(--ink-2);
    font-weight: 500;
    transition: all .2s var(--ease);
}
.svc-chips span::before {
    content: '';
    width: 4px; height: 4px;
    border-radius: 50%;
    background: var(--accent);
    opacity: .6;
}
.svc-card-alt .svc-chips span::before { background: var(--warm); }
.svc-chips span:hover {
    background: var(--surface);
    border-color: var(--line-strong);
    transform: translateY(-1px);
}

/* WORK */
.section-work {
    background: var(--bg-warm);
    padding: 120px 0;
    position: relative;
}
.section-work::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(circle at 12% 20%, rgba(217, 119, 6, .06), transparent 40%),
        radial-gradient(circle at 88% 85%, rgba(197, 48, 48, .05), transparent 40%);
    pointer-events: none;
}

.work-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
    position: relative;
    z-index: 1;
    counter-reset: work;
}

.work-tile {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 36px 30px 28px;
    transition: border-color .4s var(--ease), box-shadow .4s var(--ease);
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 12px;
    counter-increment: work;
}
.work-tile::before {
    content: counter(work, decimal-leading-zero);
    position: absolute;
    top: 24px;
    right: 26px;
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.1rem;
    color: var(--accent);
    opacity: .5;
    letter-spacing: -.02em;
    transition: opacity .4s var(--ease);
}
.work-tile::after {
    content: '';
    position: absolute;
    left: -1px; top: 0;
    bottom: 0;
    width: 2px;
    background: var(--accent);
    transform: scaleY(0);
    transform-origin: top;
    transition: transform .5s var(--ease);
    border-radius: 2px;
}
.work-tile:hover {
    box-shadow: var(--shadow-3);
    border-color: var(--line-strong);
}
.work-tile:hover::before { opacity: 1; }
.work-tile:hover::after { transform: scaleY(1); }

.work-tile-tag {
    font-family: var(--mono);
    font-size: .68rem;
    color: var(--accent);
    text-transform: uppercase;
    letter-spacing: .18em;
    font-weight: 500;
    margin-bottom: 4px;
}

.work-tile h3 {
    font-family: var(--serif);
    font-size: 1.3rem;
    font-weight: 400;
    letter-spacing: -.018em;
    color: var(--ink);
    line-height: 1.22;
    margin-bottom: 2px;
    text-wrap: balance;
    padding-right: 28px;
}
.work-tile p {
    font-size: .9rem;
    color: var(--body);
    line-height: 1.55;
    margin-bottom: 14px;
    flex: 1;
}
.work-tile-metric {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 7px 12px;
    background: var(--accent-soft);
    border: 1px solid rgba(197, 48, 48, .15);
    border-radius: 100px;
    font-size: .82rem;
    font-weight: 600;
    color: var(--accent-dark);
    letter-spacing: -.005em;
    width: fit-content;
    margin-bottom: 4px;
    line-height: 1.3;
}
.work-tile-metric::before {
    content: '';
    width: 6px; height: 6px;
    border-radius: 50%;
    background: var(--accent);
    box-shadow: 0 0 0 3px rgba(197, 48, 48, .18);
    flex-shrink: 0;
}
.work-tile-stack {
    font-family: var(--mono);
    font-size: .72rem;
    color: var(--muted);
    padding-top: 14px;
    border-top: 1px dashed var(--line);
    letter-spacing: .01em;
}

/* HERO PROMISE LINE */
.hero-promise {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    margin-top: 28px;
    padding: 10px 20px;
    background: linear-gradient(135deg, rgba(197, 48, 48, .06), rgba(217, 119, 6, .06));
    border: 1px solid rgba(197, 48, 48, .18);
    border-radius: 100px;
    font-family: var(--serif);
    font-style: italic;
    font-size: .98rem;
    color: var(--ink);
    letter-spacing: -.01em;
    animation: fadeUp 1s var(--ease) .9s both;
}
.hero-promise-arrow {
    color: var(--accent);
    font-weight: 700;
    font-family: var(--sans);
    font-style: normal;
}

/* HERO HOOK (punchline between H1 and subtitle) */
.hero-hook {
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(1.08rem, 1.6vw, 1.3rem);
    color: var(--ink-2);
    line-height: 1.4;
    letter-spacing: -.012em;
    max-width: 620px;
    margin: 0 auto 30px;
    text-wrap: balance;
    animation: fadeUp .9s var(--ease) .3s both;
}

/* IMPACT BLOCK — dramatic dark island */
.impact-block {
    margin-bottom: 56px;
    padding: 56px 56px 52px;
    background:
        radial-gradient(ellipse 60% 80% at 0% 0%, rgba(197, 48, 48, .28), transparent 55%),
        radial-gradient(ellipse 70% 60% at 100% 100%, rgba(217, 119, 6, .14), transparent 55%),
        var(--ink);
    color: var(--bg);
    border-radius: var(--radius-lg);
    box-shadow: 0 36px 80px rgba(22, 19, 18, .28), 0 0 0 1px rgba(255, 255, 255, .02) inset;
    position: relative;
    z-index: 1;
    overflow: hidden;
}
.impact-block::before {
    content: '';
    position: absolute;
    inset: 0;
    background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .5 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.04'/%3E%3C/svg%3E");
    pointer-events: none;
    mix-blend-mode: overlay;
    opacity: .6;
}
.impact-label {
    font-family: var(--mono);
    font-size: .72rem;
    color: #F97066;
    text-transform: uppercase;
    letter-spacing: .26em;
    font-weight: 600;
    margin-bottom: 24px;
    display: inline-flex;
    align-items: center;
    gap: 14px;
    position: relative;
    z-index: 1;
}
.impact-label::after {
    content: '';
    flex: 1;
    height: 1px;
    background: linear-gradient(90deg, rgba(249, 112, 102, .4), transparent);
    min-width: 60px;
}
.impact-list {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    position: relative;
    z-index: 1;
}
.impact-list li {
    position: relative;
    padding: 4px 32px 4px 0;
    font-family: var(--serif);
    font-size: clamp(1.1rem, 1.8vw, 1.55rem);
    line-height: 1.25;
    color: var(--bg);
    font-weight: 400;
    letter-spacing: -.015em;
}
.impact-list li + li {
    padding-left: 32px;
    border-left: 1px solid rgba(250, 248, 245, .12);
}
.impact-list li::before { display: none; }
@media (max-width: 900px) {
    .impact-list { grid-template-columns: 1fr; gap: 18px; }
    .impact-list li + li { padding-left: 0; border-left: none; padding-top: 18px; border-top: 1px solid rgba(250, 248, 245, .08); }
    .impact-block { padding: 40px 32px; }
}

/* PRICING CONFIRM */
.pricing-confirm {
    text-align: center;
    margin-top: 14px;
    font-family: var(--serif);
    font-style: italic;
    font-size: 1rem;
    color: var(--ink);
    letter-spacing: -.005em;
    opacity: .85;
}

/* MEANS PUNCH */
.means-punch {
    margin-top: 16px;
    padding-top: 14px;
    border-top: 1px dashed var(--line);
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.05rem;
    color: var(--accent);
    letter-spacing: -.01em;
}

/* MEANS-FOR-YOU LIST */
.means-for-you {
    margin-top: 28px;
    padding: 22px 26px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    box-shadow: var(--shadow-1);
    max-width: 640px;
}
.means-label {
    font-family: var(--mono);
    font-size: .72rem;
    color: var(--accent);
    text-transform: uppercase;
    letter-spacing: .18em;
    margin-bottom: 12px;
    font-weight: 500;
}
.means-list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 8px 24px;
}
.means-list li {
    position: relative;
    padding-left: 22px;
    font-size: .92rem;
    line-height: 1.45;
    color: var(--ink-2);
    font-weight: 500;
}
.means-list li::before {
    content: '';
    position: absolute;
    left: 0; top: 6px;
    width: 14px; height: 14px;
    border-radius: 50%;
    background:
        var(--accent)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/9px no-repeat;
}
@media (max-width: 700px) {
    .means-list { grid-template-columns: 1fr; }
}

/* WORK TAGLINE */
.work-tagline {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    margin-top: 22px;
    padding: 9px 18px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-family: var(--serif);
    font-style: italic;
    font-size: .95rem;
    color: var(--ink);
    box-shadow: var(--shadow-1);
}
.work-tagline::before {
    content: '';
    width: 6px; height: 6px;
    border-radius: 50%;
    background: var(--green);
    box-shadow: 0 0 0 3px rgba(22, 163, 74, .18);
}

/* COMPARE PUNCH */
.compare-footer {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 10px;
}
.compare-punch {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.3rem;
    color: var(--accent);
    letter-spacing: -.015em;
    font-weight: 400;
    display: block;
    margin-top: 4px;
}

/* PRICING BULLETS (simple + no-lock) */
.pricing-bullets {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 18px;
}
.pricing-simple {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 8px 16px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-family: var(--mono);
    font-size: .76rem;
    color: var(--warm);
    font-weight: 600;
    letter-spacing: .04em;
    text-transform: uppercase;
    box-shadow: var(--shadow-1);
}
.pricing-simple::before {
    content: '';
    width: 14px; height: 14px;
    border-radius: 50%;
    background:
        var(--warm)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/9px no-repeat;
    flex-shrink: 0;
}
.pricing-no-lock {
    margin-top: 0;
}

/* SERVICE OUTCOMES */
.svc-outcomes {
    margin-bottom: 26px;
    padding: 22px 24px;
    background: var(--bg);
    border: 1px solid var(--line);
    border-radius: var(--radius-sm);
    border-left: 3px solid var(--accent);
}
.svc-card-alt .svc-outcomes { border-left-color: var(--warm); }
.svc-outcomes-list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 10px 24px;
    margin-top: 12px;
}
.svc-outcomes-list li {
    position: relative;
    padding-left: 24px;
    font-size: .93rem;
    color: var(--ink-2);
    line-height: 1.45;
    font-weight: 500;
}
.svc-outcomes-list li::before {
    content: '';
    position: absolute;
    left: 0; top: 4px;
    width: 16px; height: 16px;
    border-radius: 50%;
    background:
        var(--accent-soft)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23C53030' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/9px no-repeat;
}
.svc-card-alt .svc-outcomes-list li::before {
    background-color: var(--warm-soft);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23D97706' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E");
}
@media (max-width: 700px) {
    .svc-outcomes-list { grid-template-columns: 1fr; }
}

/* PRICING NO-LOCK */
.pricing-no-lock {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    margin-top: 18px;
    padding: 8px 16px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-family: var(--mono);
    font-size: .76rem;
    color: var(--accent-dark);
    font-weight: 600;
    letter-spacing: .04em;
    text-transform: uppercase;
    box-shadow: var(--shadow-1);
}
.pricing-no-lock::before {
    content: '';
    width: 14px; height: 14px;
    border-radius: 50%;
    background:
        var(--accent)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/9px no-repeat;
    flex-shrink: 0;
}

/* COMPARE FOOTER */
.compare-footer {
    margin-top: 24px;
    text-align: center;
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.08rem;
    color: var(--ink);
    letter-spacing: -.01em;
    padding: 18px 28px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    box-shadow: var(--shadow-1);
    display: inline-block;
    position: relative;
    left: 50%;
    transform: translateX(-50%);
    max-width: 100%;
}

/* AUTHORITY LINE (section-services) */
.authority-line {
    margin-top: 18px;
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.08rem;
    color: var(--ink);
    letter-spacing: -.01em;
    padding-left: 16px;
    border-left: 2px solid var(--accent);
    line-height: 1.4;
    max-width: 580px;
}

/* PRICING ANCHOR */
.pricing-anchor {
    text-align: center;
    margin-top: 36px;
    position: relative;
    z-index: 1;
}
.pricing-anchor span {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 10px 20px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 100px;
    font-family: var(--sans);
    font-size: .92rem;
    font-weight: 500;
    color: var(--ink);
    box-shadow: var(--shadow-1);
}
.pricing-anchor span::before {
    content: '';
    width: 5px; height: 5px;
    border-radius: 50%;
    background: var(--accent);
}

/* AUDIENCE */
.section-audience { padding-top: 120px; }

.audience-row {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.aud-card {
    padding: 44px 36px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    position: relative;
    transition: border-color .4s var(--ease), box-shadow .4s var(--ease);
    box-shadow: var(--shadow-1);
}
.aud-card:hover {
    box-shadow: var(--shadow-3);
    border-color: var(--line-strong);
}

.aud-index {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.4rem;
    color: var(--accent);
    margin-bottom: 14px;
    opacity: .8;
}

.aud-tag {
    font-size: .72rem;
    color: var(--muted);
    font-weight: 500;
    letter-spacing: .01em;
    text-transform: uppercase;
    margin-bottom: 14px;
}

.aud-card h3 {
    font-family: var(--serif);
    font-size: 1.32rem;
    font-weight: 400;
    line-height: 1.28;
    letter-spacing: -.018em;
    color: var(--ink);
    margin-bottom: 14px;
    text-wrap: balance;
}

.aud-card p {
    font-size: .95rem;
    color: var(--body);
    line-height: 1.6;
}

/* COMPARE */
.section-compare {
    padding-top: 40px;
    padding-bottom: 120px;
}

.compare-wrap {
    display: grid;
    grid-template-columns: 1fr 1fr;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--shadow-2);
    position: relative;
}
.compare-wrap::before {
    content: '';
    position: absolute;
    top: 10%; bottom: 10%;
    left: 50%;
    width: 1px;
    background: linear-gradient(180deg, transparent 0%, var(--line) 20%, var(--line) 80%, transparent 100%);
}

.compare-col { padding: 60px 54px; }
.compare-col-them {
    background: linear-gradient(180deg, var(--bg-warm), var(--bg-deep));
}
.compare-col-us {
    position: relative;
    background:
        radial-gradient(ellipse 70% 80% at 100% 100%, rgba(197, 48, 48, .32), transparent 55%),
        radial-gradient(ellipse 80% 60% at 0% 0%, rgba(217, 119, 6, .12), transparent 60%),
        var(--ink);
    color: var(--bg);
}
.compare-col-us::after {
    content: '';
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .5 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.03'/%3E%3C/svg%3E");
    mix-blend-mode: overlay;
}

.compare-head { margin-bottom: 28px; }
.compare-pill {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 6px 14px;
    border-radius: 100px;
    font-size: .76rem;
    font-weight: 600;
    letter-spacing: .02em;
}
.compare-pill-muted {
    background: rgba(138, 128, 120, .12);
    color: var(--muted);
}
.compare-pill-accent {
    background: #F97066;
    color: var(--ink);
    box-shadow: 0 4px 14px rgba(249, 112, 102, .28);
    font-weight: 700;
}

.compare-list li {
    padding: 16px 0 16px 34px;
    font-size: 1rem;
    line-height: 1.5;
    position: relative;
    border-bottom: 1px solid var(--line);
    color: var(--ink-2);
}
.compare-list li:last-child { border-bottom: none; }
.compare-list li::before {
    content: '';
    position: absolute;
    left: 0; top: 18px;
    width: 20px; height: 20px;
    border-radius: 50%;
    background-repeat: no-repeat;
    background-position: center;
    background-size: 10px;
}
.compare-col-them .compare-list li { color: var(--body); }
.compare-col-them .compare-list li::before {
    background-color: rgba(22, 19, 18, .06);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%238A8078' stroke-width='2.5' stroke-linecap='round'%3E%3Cpath d='M4 4l8 8M12 4l-8 8'/%3E%3C/svg%3E");
}
.compare-col-us .compare-list li {
    color: rgba(250, 248, 245, .92);
    border-bottom-color: rgba(250, 248, 245, .08);
    position: relative;
    z-index: 1;
}
.compare-col-us .compare-list li::before {
    background-color: var(--accent);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E");
    box-shadow: 0 0 0 3px rgba(197, 48, 48, .22);
}

/* PROCESS */
.section-process {
    padding: 40px 0 120px;
}

.process-track {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0;
    list-style: none;
    position: relative;
}
.process-track::before {
    content: '';
    position: absolute;
    top: 20px; left: 12.5%; right: 12.5%;
    height: 1px;
    background: linear-gradient(90deg, transparent 0%, var(--line-strong) 15%, var(--line-strong) 85%, transparent 100%);
}

.proc-step {
    padding: 0 22px;
    text-align: left;
    position: relative;
}
.proc-num {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.6rem;
    color: var(--accent);
    letter-spacing: -.02em;
    line-height: 1;
    margin-bottom: 26px;
    display: inline-block;
    padding: 0 10px;
    background: var(--bg);
    position: relative;
    z-index: 1;
}
.section-process .proc-step:nth-child(1) .proc-num { padding-left: 0; }
.proc-step h3 {
    font-family: var(--serif);
    font-size: 1.2rem;
    font-weight: 400;
    letter-spacing: -.015em;
    color: var(--ink);
    margin-bottom: 8px;
    text-wrap: balance;
}
.proc-step p {
    font-size: .9rem;
    color: var(--body);
    line-height: 1.55;
}

/* PRICING */
.section-pricing {
    background: var(--bg-warm);
    padding: 120px 0;
    position: relative;
}
.section-pricing::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(circle at 50% 10%, rgba(197, 48, 48, .05), transparent 50%);
    pointer-events: none;
}

.pricing-row {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    position: relative;
    z-index: 1;
    align-items: stretch;
}

.pc {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    padding: 44px 36px 36px;
    display: flex;
    flex-direction: column;
    gap: 24px;
    position: relative;
    transition: border-color .4s var(--ease), box-shadow .4s var(--ease);
    box-shadow: var(--shadow-1);
}
.pc:hover {
    box-shadow: var(--shadow-3);
    border-color: var(--line-strong);
}
.pc-featured {
    background:
        radial-gradient(ellipse 140% 100% at 50% -10%, rgba(197, 48, 48, .35), transparent 55%),
        var(--ink);
    color: var(--bg);
    border-color: var(--ink);
    transform: translateY(-16px);
    box-shadow: 0 32px 70px rgba(22, 19, 18, .26), 0 0 0 1px rgba(255, 255, 255, .02) inset;
    padding-top: 54px;
    padding-bottom: 46px;
}
.pc-featured:hover {
    box-shadow: 0 36px 80px rgba(22, 19, 18, .3), 0 0 0 1px rgba(255, 255, 255, .03) inset;
}
.pc-featured::before {
    content: '';
    position: absolute;
    inset: 1px;
    border-radius: calc(var(--radius-lg) - 1px);
    background: radial-gradient(ellipse 80% 60% at 50% 0%, rgba(255, 255, 255, .04), transparent 60%);
    pointer-events: none;
}
.pc-ribbon {
    position: absolute;
    top: -12px;
    left: 50%;
    transform: translateX(-50%);
    padding: 6px 16px;
    background: var(--accent);
    color: #fff;
    font-size: .7rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    border-radius: 100px;
    box-shadow: 0 8px 20px rgba(197, 48, 48, .35);
    white-space: nowrap;
}

.pc-tier {
    font-family: var(--serif);
    font-size: 1.5rem;
    letter-spacing: -.02em;
    color: var(--ink);
    margin-bottom: 6px;
}
.pc-featured .pc-tier { color: var(--bg); }
.pc-tagline {
    font-size: .88rem;
    color: var(--body);
    line-height: 1.5;
}
.pc-featured .pc-tagline { color: rgba(250, 248, 245, .6); }

.pc-price {
    display: flex;
    align-items: baseline;
    gap: 4px;
    padding-bottom: 26px;
    border-bottom: 1px solid var(--line);
    flex-wrap: wrap;
    position: relative;
    z-index: 1;
}
.pc-featured .pc-price {
    border-bottom-color: rgba(250, 248, 245, .12);
}
.pc-currency {
    font-family: var(--serif);
    font-size: 1.6rem;
    font-weight: 400;
    color: var(--muted);
    letter-spacing: -.02em;
}
.pc-featured .pc-currency { color: rgba(250, 248, 245, .5); }
.pc-amount {
    font-family: var(--serif);
    font-size: clamp(3.6rem, 5vw, 4.6rem);
    line-height: .95;
    color: var(--ink);
    letter-spacing: -.04em;
    font-weight: 400;
}
.pc-featured .pc-amount { color: var(--bg); }
.pc-plus {
    font-family: var(--serif);
    font-style: italic;
    font-size: 2.4rem;
    color: var(--accent);
    margin-left: 2px;
    line-height: 1;
}
.pc-cad {
    font-family: var(--mono);
    font-size: .7rem;
    color: var(--muted);
    letter-spacing: .14em;
    margin-left: 10px;
    text-transform: uppercase;
    padding-bottom: 6px;
    align-self: flex-end;
}
.pc-featured .pc-cad { color: rgba(250, 248, 245, .45); }
.pc-custom {
    font-family: var(--serif);
    font-style: italic;
    font-size: clamp(2.6rem, 4vw, 3.4rem);
    color: var(--ink);
    letter-spacing: -.03em;
    line-height: 1;
}

.pc-list {
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 11px;
}
.pc-list li {
    padding-left: 26px;
    font-size: .9rem;
    line-height: 1.5;
    color: var(--ink-2);
    position: relative;
}
.pc-featured .pc-list li { color: rgba(250, 248, 245, .82); }
.pc-list li::before {
    content: '';
    position: absolute;
    left: 0; top: 5px;
    width: 16px; height: 16px;
    border-radius: 50%;
    background:
        var(--accent-soft)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23C53030' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/9px no-repeat;
}
.pc-featured .pc-list li::before {
    background-color: rgba(197, 48, 48, .25);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E");
}

.pc-featured .btn-pill {
    background: var(--accent);
    border-color: var(--accent);
    color: #fff;
}
.pc-featured .btn-pill:hover {
    background: #fff;
    color: var(--ink);
    border-color: #fff;
}

.pricing-foot {
    text-align: center;
    margin-top: 40px;
    font-size: .92rem;
    color: var(--body);
    position: relative;
    z-index: 1;
}
.pricing-foot a {
    color: var(--accent);
    font-weight: 600;
    border-bottom: 1px solid rgba(197, 48, 48, .3);
    padding-bottom: 1px;
}
.pricing-foot a:hover { border-bottom-color: var(--accent); }

/* FAQ */
.section-faq { padding-top: 120px; }

.faq-list {
    display: flex;
    flex-direction: column;
    gap: 0;
    border-top: 1px solid var(--line);
}

.faq-item {
    background: transparent;
    border: none;
    border-bottom: 1px solid var(--line);
    border-radius: 0;
    overflow: hidden;
    transition: background .3s var(--ease);
}
.faq-item:hover { background: rgba(22, 19, 18, .02); }
.faq-item[open] {
    background: rgba(22, 19, 18, .015);
}

.faq-item summary {
    list-style: none;
    padding: 28px 8px 28px 0;
    cursor: pointer;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 20px;
    font-family: var(--serif);
    font-size: 1.15rem;
    font-weight: 400;
    letter-spacing: -.01em;
    line-height: 1.35;
    color: var(--ink);
    transition: color .2s var(--ease);
    text-wrap: balance;
}
.faq-item summary > span { flex: 1; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary:hover { color: var(--accent); }

.faq-plus {
    width: 22px; height: 22px;
    border-radius: 50%;
    border: 1px solid var(--line-strong);
    position: relative;
    flex-shrink: 0;
    transition: all .3s var(--ease);
}
.faq-plus::before,
.faq-plus::after {
    content: '';
    position: absolute;
    top: 50%; left: 50%;
    background: var(--ink);
    transition: all .3s var(--ease);
}
.faq-plus::before {
    width: 10px; height: 1.5px;
    transform: translate(-50%, -50%);
}
.faq-plus::after {
    width: 1.5px; height: 10px;
    transform: translate(-50%, -50%);
}
.faq-item[open] .faq-plus {
    background: var(--accent);
    border-color: var(--accent);
}
.faq-item[open] .faq-plus::before { background: #fff; }
.faq-item[open] .faq-plus::after { transform: translate(-50%, -50%) rotate(90deg); background: #fff; }

.faq-item p {
    padding: 0 60px 28px 0;
    font-size: 1rem;
    color: var(--body);
    line-height: 1.65;
    margin-top: -8px;
    max-width: 680px;
}

/* CONTACT */
.section-contact {
    padding: 40px 0 120px;
}

.contact-card {
    display: grid;
    grid-template-columns: 1.05fr 1fr;
    gap: 0;
    background: var(--ink);
    color: var(--bg);
    border-radius: var(--radius-xl);
    overflow: hidden;
    box-shadow: 0 36px 90px rgba(22, 19, 18, .25), 0 0 0 1px rgba(22, 19, 18, .08);
    position: relative;
}
.contact-card::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(ellipse 60% 70% at 8% 10%, rgba(197, 48, 48, .28), transparent 50%),
        radial-gradient(ellipse 70% 80% at 95% 100%, rgba(217, 119, 6, .14), transparent 55%);
    pointer-events: none;
}

.contact-left {
    padding: 64px 56px;
    position: relative;
    z-index: 1;
}
.contact-left .eyebrow { color: #F97066; }
.contact-left .eyebrow::before {
    background: transparent;
    color: var(--bg);
    opacity: 1;
}
.contact-left .eyebrow::after {
    background: #F97066;
}
.contact-title {
    font-family: var(--serif);
    font-size: clamp(1.85rem, 2.9vw, 2.4rem);
    font-weight: 400;
    line-height: 1.12;
    letter-spacing: -.025em;
    color: var(--bg);
    margin-bottom: 18px;
    text-wrap: balance;
}
.contact-title .serif-italic {
    background: linear-gradient(135deg, #F97066, #FBB77E);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
}
.contact-desc {
    font-size: 1.05rem;
    line-height: 1.6;
    color: rgba(250, 248, 245, .75);
    margin-bottom: 32px;
    max-width: 420px;
}
.contact-bullets {
    display: flex;
    flex-direction: column;
    gap: 12px;
}
.cb {
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: .95rem;
    color: rgba(250, 248, 245, .85);
}
.cb-dot {
    width: 18px; height: 18px;
    border-radius: 50%;
    background:
        var(--accent)
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3 8l3.5 3.5L13 5'/%3E%3C/svg%3E")
        center/10px no-repeat;
    flex-shrink: 0;
    box-shadow: 0 0 0 3px rgba(197, 48, 48, .22);
}

.contact-right {
    padding: 56px 52px;
    background: rgba(250, 248, 245, .025);
    position: relative;
    z-index: 1;
    border-left: 1px solid rgba(250, 248, 245, .06);
}

.contact-form {
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.field {
    display: flex;
    flex-direction: column;
    gap: 6px;
}
.field-label {
    font-family: var(--mono);
    font-size: .7rem;
    color: rgba(250, 248, 245, .55);
    text-transform: uppercase;
    letter-spacing: .14em;
}
.contact-form input,
.contact-form select,
.contact-form textarea {
    background: rgba(250, 248, 245, .05);
    border: 1px solid rgba(250, 248, 245, .12);
    border-radius: var(--radius-sm);
    padding: 13px 16px;
    color: var(--bg);
    font-size: .95rem;
    transition: all .25s var(--ease);
    outline: none;
    font-family: var(--sans);
    width: 100%;
    resize: vertical;
}
.contact-form input::placeholder,
.contact-form textarea::placeholder {
    color: rgba(250, 248, 245, .35);
}
.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
    border-color: var(--accent);
    background: rgba(250, 248, 245, .08);
    box-shadow: 0 0 0 3px rgba(197, 48, 48, .2);
}
.contact-form select {
    appearance: none;
    -webkit-appearance: none;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23FAF8F5' stroke-width='2' stroke-linecap='round' stroke-linejoin='round' opacity='.6'%3E%3Cpath d='M4 6l4 4 4-4'/%3E%3C/svg%3E");
    background-repeat: no-repeat;
    background-position: right 14px center;
    padding-right: 40px;
}
.contact-form select option {
    background: var(--ink);
    color: var(--bg);
}
.contact-form .btn-pill {
    background: var(--accent);
    border-color: var(--accent);
    margin-top: 4px;
}
.contact-form .btn-pill:hover {
    background: #fff;
    color: var(--ink);
    border-color: #fff;
}
.field-consent {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    cursor: pointer;
    margin-top: 2px;
}
.field-consent input[type="checkbox"] {
    flex: 0 0 auto;
    width: 17px;
    height: 17px;
    margin-top: 2px;
    accent-color: var(--accent);
    cursor: pointer;
}
.field-consent span {
    font-size: .8rem;
    line-height: 1.5;
    color: rgba(250, 248, 245, .6);
}
.form-privacy {
    text-align: center;
    margin-top: 2px;
}
.form-privacy a {
    font-family: var(--mono);
    font-size: .68rem;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: rgba(250, 248, 245, .45);
    text-decoration: underline;
    text-underline-offset: 3px;
    transition: color .2s var(--ease);
}
.form-privacy a:hover { color: var(--bg); }

/* COOKIE / TÉMOINS BANNER (Loi 25) */
.cookie-banner {
    position: fixed;
    left: 0;
    right: 0;
    bottom: 0;
    z-index: 300;
    display: none;
    align-items: center;
    justify-content: center;
    gap: 28px;
    padding: 16px 32px;
    background: var(--surface);
    border-top: 1px solid var(--line-strong);
    box-shadow: var(--shadow-3);
}
.cookie-banner.visible { display: flex; }
.cookie-text {
    flex: 1 1 auto;
    max-width: 820px;
    font-size: .85rem;
    line-height: 1.5;
    color: var(--body);
}
.cookie-actions {
    flex: 0 0 auto;
    display: flex;
    align-items: center;
    gap: 20px;
}
.cookie-link {
    font-size: .8rem;
    color: var(--body);
    text-decoration: underline;
    text-underline-offset: 3px;
    transition: color .2s var(--ease);
}
.cookie-link:hover { color: var(--accent); }
.cookie-accept { white-space: nowrap; }
@media (max-width: 640px) {
    .cookie-banner {
        flex-direction: column;
        align-items: stretch;
        gap: 14px;
        padding: 18px 20px;
    }
    .cookie-actions { justify-content: flex-end; }
}

/* LANGUAGE TOGGLE HELPERS (privacy/legal pages) */
html[lang="en"] .lang-fr { display: none; }
html[lang="fr"] .lang-en { display: none; }

/* LEGAL / PRIVACY PAGE */
.legal-page { padding: 64px 0 96px; }
.legal-page .container-narrow { max-width: 760px; }
.legal-back {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-family: var(--mono);
    font-size: .72rem;
    letter-spacing: .1em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 32px;
    transition: color .2s var(--ease);
}
.legal-back:hover { color: var(--accent); }
.legal-title {
    font-family: var(--serif);
    font-size: clamp(2rem, 5vw, 2.8rem);
    color: var(--ink);
    letter-spacing: -.02em;
    margin-bottom: 8px;
}
.legal-updated {
    font-family: var(--mono);
    font-size: .72rem;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 40px;
}
.legal-page h2 {
    font-family: var(--serif);
    font-size: 1.5rem;
    color: var(--ink);
    margin: 40px 0 14px;
    letter-spacing: -.01em;
}
.legal-page h3 {
    font-size: 1.05rem;
    font-weight: 600;
    color: var(--ink-2);
    margin: 24px 0 8px;
}
.legal-page p,
.legal-page li {
    font-size: .95rem;
    line-height: 1.7;
    color: var(--body);
}
.legal-page p { margin-bottom: 14px; }
.legal-page ul { margin: 0 0 16px 22px; }
.legal-page li { margin-bottom: 6px; }
.legal-page a { color: var(--accent); text-decoration: underline; text-underline-offset: 2px; }
.legal-contact-box {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 24px 26px;
    margin: 18px 0 8px;
    box-shadow: var(--shadow-1);
}
.legal-contact-box p { margin-bottom: 6px; }

/* STICKY CTA — appears once hero CTA is scrolled past */
.sticky-cta {
    position: fixed;
    bottom: 24px;
    right: 24px;
    z-index: 200;
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 14px 22px;
    border-radius: 100px;
    font-size: .92rem;
    font-weight: 600;
    letter-spacing: -.005em;
    background: var(--ink);
    color: var(--bg);
    border: 1px solid var(--ink);
    text-decoration: none;
    box-shadow: 0 18px 40px rgba(22, 19, 18, .28), 0 0 0 1px rgba(255, 255, 255, .03) inset;
    opacity: 0;
    visibility: hidden;
    transform: translateY(24px) scale(.94);
    pointer-events: none;
    transition: opacity .45s var(--ease), visibility .45s var(--ease), transform .45s var(--ease), background .3s var(--ease);
    font-family: var(--sans);
}
.sticky-cta.visible {
    opacity: 1;
    visibility: visible;
    transform: translateY(0) scale(1);
    pointer-events: auto;
}
.sticky-cta:hover {
    background: var(--accent);
    border-color: var(--accent);
    box-shadow: 0 22px 50px rgba(197, 48, 48, .35), 0 0 0 1px rgba(255, 255, 255, .03) inset;
}
.sticky-cta svg {
    transition: transform .3s var(--ease);
}
.sticky-cta:hover svg {
    transform: translateX(3px);
}
@media (max-width: 600px) {
    .sticky-cta {
        bottom: 16px;
        right: 16px;
        left: 16px;
        justify-content: center;
        padding: 14px 20px;
        font-size: .9rem;
    }
}

/* FOOTER */
.footer {
    padding: 80px 0 44px;
    border-top: 1px solid var(--line);
    background: var(--bg);
    position: relative;
}
.footer::before {
    content: '\2217';
    position: absolute;
    top: -10px;
    left: 50%;
    transform: translateX(-50%);
    color: var(--accent);
    font-family: var(--serif);
    font-size: 1.4rem;
    opacity: .3;
    line-height: 1;
    background: var(--bg);
    padding: 0 16px;
}
.footer-inner {
    display: flex;
    flex-direction: column;
    align-items: center;
    text-align: center;
    gap: 18px;
}
.footer-brand {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: var(--serif);
    font-size: 1.25rem;
    color: var(--ink);
    letter-spacing: -.02em;
}
.footer-logo-img { height: 76px; }
.footer-links {
    display: flex;
    gap: 24px;
    flex-wrap: wrap;
    justify-content: center;
}
.footer-links a {
    font-size: .82rem;
    color: var(--body);
    transition: color .2s var(--ease);
}
.footer-links a:hover { color: var(--accent); }
.footer-text {
    font-size: .9rem;
    color: var(--body);
    max-width: 460px;
    line-height: 1.6;
}
.footer-legal {
    font-family: var(--mono);
    font-size: .7rem;
    color: var(--muted);
    letter-spacing: .1em;
    margin-top: 14px;
    padding-top: 24px;
    border-top: 1px solid var(--line);
    width: 100%;
    max-width: 520px;
    text-transform: uppercase;
}

/* REVEAL — base fade-up */
.reveal {
    opacity: 0;
    transform: translateY(30px);
    transition: opacity .9s var(--ease-out), transform .9s var(--ease-out);
}
.reveal.in { opacity: 1; transform: none; }

/* SECTION TITLE REVEAL — word-by-word elegant stagger */
.section-title .word {
    display: inline-block;
    opacity: 0;
    transform: translateY(100%);
    transition: opacity .7s var(--ease-out), transform .7s var(--ease-out);
}
.section-head.in .section-title .word {
    opacity: 1;
    transform: translateY(0);
}
.section-head.in .section-title .word:nth-child(1)  { transition-delay: .00s; }
.section-head.in .section-title .word:nth-child(2)  { transition-delay: .05s; }
.section-head.in .section-title .word:nth-child(3)  { transition-delay: .10s; }
.section-head.in .section-title .word:nth-child(4)  { transition-delay: .15s; }
.section-head.in .section-title .word:nth-child(5)  { transition-delay: .20s; }
.section-head.in .section-title .word:nth-child(6)  { transition-delay: .25s; }
.section-head.in .section-title .word:nth-child(7)  { transition-delay: .30s; }
.section-head.in .section-title .word:nth-child(8)  { transition-delay: .35s; }
.section-head.in .section-title .word:nth-child(9)  { transition-delay: .40s; }
.section-head.in .section-title .word:nth-child(10) { transition-delay: .45s; }
.section-head.in .section-title .word:nth-child(11) { transition-delay: .50s; }
.section-head.in .section-title .word:nth-child(12) { transition-delay: .55s; }

/* RESPONSIVE */
@media (max-width: 1100px) {
    .work-grid { grid-template-columns: repeat(2, 1fr); }
    .process-track { grid-template-columns: repeat(2, 1fr); gap: 36px 24px; }
    .process-track::before { display: none; }
}

@media (max-width: 900px) {
    .section { padding: 80px 0; }
    .section-head { margin-bottom: 44px; }
    .container { padding: 0 24px; }

    .nav-inner { padding: 14px 24px; gap: 16px; }
    .nav-links { display: none; }

    .hero { padding: 40px 24px 60px; }
    .hero-meta { flex-wrap: wrap; padding: 18px; }
    .meta-item { flex: 1 1 40%; padding: 14px 10px; }
    .meta-divider { display: none; }

    .services-stack { gap: 14px; }
    .svc-card { padding: 32px 26px; }
    .svc-index { font-size: 1.9rem; }

    .audience-row { grid-template-columns: 1fr; gap: 14px; }
    .aud-card { padding: 28px 24px; }

    .compare-wrap { grid-template-columns: 1fr; }
    .compare-wrap::before { display: none; }
    .compare-col { padding: 32px 28px; }
    .compare-col-them { border-bottom: 1px solid var(--line); }

    .pricing-row { grid-template-columns: 1fr; gap: 14px; }
    .pc-featured { transform: none; }
    .pc-featured:hover { transform: translateY(-4px); }

    .contact-card { grid-template-columns: 1fr; }
    .contact-left, .contact-right { padding: 40px 28px; }
    .contact-right { border-left: none; border-top: 1px solid rgba(250, 248, 245, .06); }
}

@media (max-width: 600px) {
    .hero-headline { font-size: clamp(2rem, 9vw, 2.8rem); }
    .hero-proof-row { gap: 10px; font-size: .82rem; }
    .work-grid { grid-template-columns: 1fr; }
    .process-track { grid-template-columns: 1fr; gap: 28px; }
    .btn-pill { padding: 10px 18px; font-size: .84rem; }
    .nav-actions .btn-pill { display: none; }
    .svc-chips span { font-size: .78rem; padding: 6px 11px; }
}